EWWR is Europe's biggest communication campaign on waste avoidance and reuse. Its focus is on showcasing practical ways out of the "throw-away society". The week aims to raise awareness among all Europeans to be more mindful in their consumption of appliances and resources to avoid waste where possible. Germany finances the campaign with funds from the European Climate Initiative. The Federal Environment Agency (UBA) is the competent partner. Since 2014, the German association of local utilities (VKU, Verband kommunaler Unternehmen) has been coordinating the campaign week. The Federal Environment Ministry is the EWWR's official partner.