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Last update: December 2011

Campaign for the energy supply of the future

In early December, when the UN Climate Change Conference took place in Durban, South Africa, the Federal Environment Ministry launched a broad information campaign called Future made in Germany.

Eye-catching images are used to convey the most important measures of the transformation of the energy system to the different target groups. The advertisements point to the wide variety of information available and the broad range of measures which are supported. This long-term campaign highlights how Germany is expanding its leading position in innovations as well as in exports of energy and environmental technologies, thus creating additional jobs and providing a secure energy supply for generations to come. The six key topics of the campaign are environmental technologies, energy efficiency, growth and employment, new markets, climate policy and energy supply for future generations.

In summer 2011 the Federal Government adopted a legislative package for the restructuring of the German energy system, in order to phase out the use of nuclear energy much more rapidly and to accelerate the expansion of renewable energies. To achieve this, the Government has set itself the target of increasing the share of renewable energies in electricity supply from around 20 percent today to at least 35 percent in 2020 and at least 80 percent in 2050. This is the launch of a new energy era – based on a broad public consensus.

Working towards a common goal

Germany is about to tackle large-scale changes to its energy supply – a task for the decades to come. It can only be accomplished if there is the broadest possible support from society for these changes and the demands they place on all of us. We must rise to this challenge together: government at federal, Länder and local level, industry and trade unions, environmental and consumer associations and the public as a whole.

Germany can realise these changes step by step - and in a reliable, affordable and environmentally sound way. The decisions and measures show that a transformation of our energy system based on the principles of a social market economy will be successful. By laying the right groundwork, the Federal Government has steered the development in the right direction. This process is regularly monitored to ensure that the targets of security of supply, economic efficiency, compliance with climate and environmental policies as well as public interest are achieved.